I'm a believer that you survey a battlefield before you begin a battle. In keeping with that core business belief I responded to several "direct marketing experts in the medical field" for their expert help. I only found one person who was actually willing to set up a phone appointment and made an effort to respond to my direct response inquiry quickly, professionally and with enthusiasm, that person is Joe Hage, here's the link to his website: www.medicalmarcom.com .
I had one company respond by email after I also left my email and phone number in my lead inquiry for their services. One email from only one out of three companies (other than Joe), no phone calls, and obviously no excitement.
If someone doesn't respond enthusiastically in the buying process what do you think will happen when you hire them?
People buy from people that are excited, exciting, and/or excitable, these are the THREE E's OF SUCCESS. People buy on emotion and reinforce their decisions with logic. If you lose excitement your closing rate will plummet.
The problem with American businesses isn't the allegation of too much regulation and indecision in the oval office but rather from the fact that most people want to send emails and never pick up the phone. What happened to salesmanship? The answer is simple the younger people today have been brainwashed into believing text messaging and emails make sales. They don't; they just breed mediocrity and this misguided sickness young people suffer from has expanded to the general population when it comes to business. It's asinine. Now more than ever you need to pick up the phone. I'm overloaded with emails I like hearing the voice of another human being as they state their case and make their pitch.
The only way to influence Washington is to spend $25-50 million in lobbying. Short of that you are on your own so you better start going back to the basics, excitement, phone calls, face to face relationships and above all else sell what people want to buy!!!
Do you know why Joe Hage has succeeded? It's simple, he stays excited about what he does and is happy to share it.
He has opened up one door in regulatory consulting, which has opened up another door for valuation and financial consulting--we now want to work with both companies. I haven't sent him (Joe) a dime. What do you think the chances are that our company, Photetica, www.photetica.com, will want to work with Joe's firm? 100%! He's already proven that he wants our company to succeed.
The lesson here is simple, pick up the phone, go meet people face to face that are critical to your success and ascertain if your needs and desires are being heard and more importantly, "will they be acted upon enthusiastically?"
Go back to the basics and remember that people buy from people not from emails.
By the way, if you have a web marketing strategy use video it will consistently out pull and out convert the written word--video is the next best thing to being there (Joe's home page has video embedded).
Most of all don't blame Washington for rough times it is the kiss of death--it just causes resentment and inaction. At the age of 55 I've learned that despite what we want to believe politicians on both sides are usually selfish, insincere, and disingenuous. They care about you when it benefits them not when it benefits you. Figuratively speaking, put your jock strap on every morning and adjust your cup you will probably get kicked in the balls at least once every day and you shouldn't take it personally. If you do you will get off track. This also appears at direct to consumer medical device marketing. I also write about this at Brad Richdale Business.
story by Brad Richdale
Direct Marketing Medical Devices by "Brad Richdale" ®
