Cialis is the only pill for ED that treats BPH. Of course I'm using Axiron (NYSE: Lilly: LLY) so I can attest to one of the stated side effects...an increase in the size of the prostate.
I started thinking while I was swimming today (when I think it's potentially dangerous) and I wondered why Lilly, who knows that Axiron's major side effect is an enlarged prostate, wouldn't be offering a way for a new customer to get on Cialis for daily use at the same time they begin Axiron?
This would mean one pill (Cialis) could offset the Axiron side effect of an enlarged prostate and if you're cool with taking drugs taking (both Cialis and Axiron daily) then Lilly makes a heck of a lot more money on their Axiron launch.
Imagine taking both Cialis and Axiron? You'll feel younger, look better and be raring to go whenever the mood hits you.
Isn't this cross sell obvious?
Better yet unlike other pharmaceutical companies why not teach people, even coach potential new customers by phone precisely, step-by-step, how to get their Doctor and Insurance company to approve a co-pay for both Cialis and Axiron.
I''ll bet if Lilly added a hotline to help potential customers or coach them even by pre-recorded messages it would super boost their sales overnight. I'd even suggest they cut a two minute TV commercial with dedicated 800 numbers explaining their new help line benefit. Men over 50 would love that help to get their co-pay approved and would like the personal attention.
Maybe the world would be a better place if Men over 50 came back to life.
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