Saturday, August 11, 2018

Even So-Called Experts Guarantee Failure for Lilly, Prizer and Roche in Marketing Campaigns On The Internet


The other day I was speaking with direct marketing expert Perry Marshall.  

One of the points that I brought up in our conversation is the lack of video on the Internet.  Most savvy people in direct marketing on the Internet know that the use of effectively constructed video will increase sales dramatically.  That's a fact not conjecture.

I asked Perry, "why do you think few internet marketers are using video?"  He felt that there are a couple of reasons, one, a lack of what to do to make a compelling video, and lack of equipment.  I suggested that he start using more video to appeal to the type A, ADHD, Entrepreneur.  For $10,000 you can create excellent movie quality work and you own the equipment and can keep producing great work without using an outside company.  Heck you can even scale down and get a great in office studio with all the software, high powered computer to render video and a great camera for under $5,000.  When you own your equipment and feel like shooting you shoot, period.

The more you are in front of camera the more you grasp how to work with the camera.  The more you step in front of the camera the more confident you get. It's like learning how to ride a bike you will need training wheels--it's a process.  

Even if you don't have the equipment you can shoot several high quality pieces at some small studios or rent the equipment for $500 or less.  You could probably shoot three or four videos for under $500, and edit them to your liking (as long as you shoot those videos consecutively during the same filming session).

I also suggest you get a teleprompter and work on your pitch to make it the best you can.  You can buy teleprompters that work with I Pads for less than $150.

To educate yourself tape hours of TV commercials and look for commercials that compel you to act urgently.  Few commercials invoke urgent action.  They are a waste of time and money.  When you get a hand full of great commercials story board those commercials and study the structure of the argument. Granted, instead of sixty seconds (shortest format that is successful on TV) on TV you can have a three or four minute, (and much longer video on line) as long as it's compelling and holds the viewer.

Most of the videos I see on line are really dysfunctional and don't have any real format to them.  A lot of people disclose that they just want to increase awareness with video.  If that's you you're missing the point. The purpose should be to make the sales process consistently perfect with video.  Next to in person, or over the phone sales there is nothing like video for driving sales on line.  It's a lot easier to watch TV then it is to read.  Keeping this in mind is important in order to achieve direct response marketing, direct marketing or DRTV success.

Start watching commercials more intently than regular programming when you are watching TV and start studying the structure of the copy, the call to action, the guarantee that is used, and most of all the claims.

This is critical in direct to consumer drug marketing, and direct to consumer medical marketing.

                                                  written by Brad Richdale


Sunday, February 4, 2018

Global Photon Has Proven Non Clinically Prevention of CIPN and Increased QOL for Chemo Patients

Global Photon has proven non clinically through an IDE that their flagship device Lazarus TM can prevent chemotherapy induced peripheral neuropathy (CIPN) and increase QOL for patients.

White paper is available upon request and approval.

Clinical studies scheduled to begin September 10, 2018.

Guess where we're doing them?

NYSE: PFE

Enjoy the video:




                                           written by Brad Richdale ®
®

Monday, November 6, 2017

How I'm Using Infomericals To Sell OTC Medical Devices Direct To Consumers On FACEBOOK

If you're interested in watching me sell medical devices follow one of my two companies, Arango Media on FACEBOOK.

I shot this with three 4K cameras with my film crew for under $100,000 and am doing over 6:1 returns on FACEBOOK.

Watch the show now and follow Arango Media on FACEBOOK as I explain what I'm doing step by step on FACEBOOK selling medical devices direct to consumer medical marketing and in direct marketing medical devices.



                                                                       copyright Brad Richdale

Saturday, February 11, 2017

Increase Your Sales By 200, 400 even 800 percent In 12 MONTHS-- Direct To Consumer Medical Device Marketing

I'm 59 and the reason I'm continually documenting what I know to be fact is because I've helped millions of entrepreneurs globally and want to help more.

I'd like to see thousands of people in the medical devic9 industry know what I know.

Here we go for today....

When you have a prospect audience (prospects are garnered from suspects that you speak to after using direct response avenues and then narrow down the suspects to prospects as they respond) you now have to make them customers.

Let's say you know that folks who buy from you are doing so for THREE VERY specific reasons. Knowing this will take some outbound telemarketing; you should contact at least 100 recent customers and ask them why they bought?  They will tell you.  If possible make the calls yourself (even if you are the CEO), you will be fascinated about how much your customers have to say.  Simply ask them "why did you buy our product?"

Do the same thing with your new prospects.  Here's a great question to ask current prospects, "why did you call or respond for more information?"  They'll tell you--those are your hot buttons and you will find the same hot buttons that prospects have are the same as your current customers.  They might have a different sequence to their number one, number two, or number three reasons as to why they responded to your lead generation, but it will probably be the same sequence of hot buttons that your customers have.

Then you stress by order of the prospects hot buttons why they need to buy today. This is how you specifically move a prospect to customer. YOU SELL THEM WHAT THEY WANT TO BUY!

I see the Medical Device industry GOING TO THE MOON because rich people are going to take care of themselves with Obama Care in place.  I could see $15,000-50,000 worth of medical devices in a person's home who's making over $1,000,000 a year within 5 years if medical device companies learn how to get prospects and then convert them to customers.

If the medical device companies ignore hot buttons as described herein then I'll be wrong, (but I doubt it). Direct Marketing is the path to prosperity in medical device sales.

This also appears at Direct to consumer medical device marketing.


                                                  written by Brad Richdale
                                                        copyright 2017


This story also appears at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html

Sunday, February 1, 2015

Dr. Ned Hallowell On The Future And How It Will Change The Direct Marketing Of Medical Devices

This is a short clip from Dr. Ned Hallowell.

His life's work has proven that Entrepreneurs are born not made and that one hundred percent of them have ADHD.

This is a trans-formative message that will change how you think going forward in the direct to consumer medical device marketing, direct to consumer medical marketing, and direct to consumer drug marketing.

Enjoy it.

                                                written by Brad Richdale




This story has continuing commentary at  and at http://bradrichdale.blogspot.com/2017/05/the-new-igrow-hair-re-growth.html

Friday, December 26, 2014

How To Use Text Message Marketing to Instantly Super Charge Press Release Response For Medical Device Companies!

Here's a technique I've used to get free coverage by ABC and now the calls are coming in consistently for other networks and syndicated shows.  It works for the direct marketing medical devices, direct consumer medical marketing and the direct to consumer medical device marketing.

Stop living inside the medical device box of spending a fortune at medical shows and start becoming an innovative direct marketer.  You'll spend far less and have more fun.

Here's the story that's getting shared on Twitter.

http://bradrichdalebusiness.blogspot.com/2014/12/news-for-facebook-cbs-nbc-fox-or-abc.html

                                          written by Brad Richdale Author