Sunday, February 4, 2018

Global Photon Has Proven Non Clinically Prevention of CIPN and Increased QOL for Chemo Patients

Global Photon has proven non clinically through an IDE that their flagship device Lazarus TM can prevent chemotherapy induced peripheral neuropathy (CIPN) and increase QOL for patients.

White paper is available upon request and approval.

Clinical studies scheduled to begin September 10, 2018.

Guess where we're doing them?


Enjoy the video:

                                           written by Brad Richdale ®

Monday, November 6, 2017

How I'm Using Infomericals To Sell OTC Medical Devices Direct To Consumers On FACEBOOK

If you're interested in watching me sell medical devices follow one of my two companies, Arango Media on FACEBOOK.

I shot this with three 4K cameras with my film crew for under $100,000 and am doing over 6:1 returns on FACEBOOK.

Watch the show now and follow Arango Media on FACEBOOK as I explain what I'm doing step by step on FACEBOOK selling medical devices direct to consumer medical marketing and in direct marketing medical devices.

                                                                       copyright Brad Richdale

Saturday, February 11, 2017

Increase Your Sales By 200, 400 even 800 percent In 12 MONTHS-- Direct To Consumer Medical Device Marketing

I'm 59 and the reason I'm continually documenting what I know to be fact is because I've helped millions of entrepreneurs globally and want to help more.

I'd like to see thousands of people in the medical devic9 industry know what I know.

Here we go for today....

When you have a prospect audience (prospects are garnered from suspects that you speak to after using direct response avenues and then narrow down the suspects to prospects as they respond) you now have to make them customers.

Let's say you know that folks who buy from you are doing so for THREE VERY specific reasons. Knowing this will take some outbound telemarketing; you should contact at least 100 recent customers and ask them why they bought?  They will tell you.  If possible make the calls yourself (even if you are the CEO), you will be fascinated about how much your customers have to say.  Simply ask them "why did you buy our product?"

Do the same thing with your new prospects.  Here's a great question to ask current prospects, "why did you call or respond for more information?"  They'll tell you--those are your hot buttons and you will find the same hot buttons that prospects have are the same as your current customers.  They might have a different sequence to their number one, number two, or number three reasons as to why they responded to your lead generation, but it will probably be the same sequence of hot buttons that your customers have.

Then you stress by order of the prospects hot buttons why they need to buy today. This is how you specifically move a prospect to customer. YOU SELL THEM WHAT THEY WANT TO BUY!

I see the Medical Device industry GOING TO THE MOON because rich people are going to take care of themselves with Obama Care in place.  I could see $15,000-50,000 worth of medical devices in a person's home who's making over $1,000,000 a year within 5 years if medical device companies learn how to get prospects and then convert them to customers.

If the medical device companies ignore hot buttons as described herein then I'll be wrong, (but I doubt it). Direct Marketing is the path to prosperity in medical device sales.

This also appears at Direct to consumer medical device marketing.

                                                  written by Brad Richdale
                                                        copyright 2017

This story also appears at

Sunday, February 1, 2015

Dr. Ned Hallowell On The Future And How It Will Change The Direct Marketing Of Medical Devices

This is a short clip from Dr. Ned Hallowell.

His life's work has proven that Entrepreneurs are born not made and that one hundred percent of them have ADHD.

This is a trans-formative message that will change how you think going forward in the direct to consumer medical device marketing, direct to consumer medical marketing, and direct to consumer drug marketing.

Enjoy it.

                                                written by Brad Richdale

This story has continuing commentary at  and at

Friday, December 26, 2014

How To Use Text Message Marketing to Instantly Super Charge Press Release Response For Medical Device Companies!

Here's a technique I've used to get free coverage by ABC and now the calls are coming in consistently for other networks and syndicated shows.  It works for the direct marketing medical devices, direct consumer medical marketing and the direct to consumer medical device marketing.

Stop living inside the medical device box of spending a fortune at medical shows and start becoming an innovative direct marketer.  You'll spend far less and have more fun.

Here's the story that's getting shared on Twitter.

                                          written by Brad Richdale Author

Sunday, July 20, 2014

Master the 80/20 Rule and You Will Master The Medical Device, Direct To Consumer Medical Marketing And Direct To Consumer Drug Marketing by "Brad Richdale"

The great thing about getting older is you begin to see trends that are true and consistent no matter what the economy or what's going on in Geo-politics.

One thing that has always held true in my life is the 80/20 rule.

Here's my friend and direct marketer extraordinaire, Perry Marshall in a five minute talk about the 80/20 rule.

Whether you are direct to consumer drug marketing, direct marketing medical devices, direct to consumer medical marketing, selling direct drugs direct to consumer, direct to consumer medical device marketing, or running, Pfizer (NYSE:PFE), Lilly (LLY:NYSE) or ABBVIE (NYSE:ABBV), Abbott (NYSE:ABT) or Amgen (NASDAQ:AMGN) you need to always be cognizant that the greatest enemy a CEO and leadership faces is being bogged down in the mud on stuff you need to do delegate.  The very definition of the 80/20 rule.

When you delegate remember that people can lie about the numbers but the numbers never lie. To get what you expect, inspect...always!

Get your marketing department to subscribe to you will learn more about the details of marketing successfully on Google NASDAQ:GOOG), Google Display Network and FACEBOOK (NASDAQ: FB) and on line.

                                      written by Brad Richdale Author
                                   copyright 2014 All Rights Reserved

This story is also transcribed at

Saturday, July 19, 2014


For years of my direct marketing career I used direct mail to generate up to 50% of my lead flow.  The number one thing that matters in direct mail is the lists you are testing.  There is an industry term used in direct mail, RFM. This three letter word stands for recency, frequency and monetary value or what I call unit of sale, or in other words how much did they spend?

FACEBOOK CONNECT hasn't gotten that good yet where you can monitor RFM but FACEBOOK (NASDAQ:FB) FB is now following its users all over the internet and logging not just where you go but what you buy and how much you pay. Spooky isn't it.

So if you are direct marketing medical devices, direct to consumer medical marketing or direct to consumer medical device marketing or direct to consumer drug marketing you can use FACEBOOK CONNECT (where you can now also use video) and find lists of people that are your ideal prospects.

Unlike direct mail this is electronic so you can get your results instantly.

Here's an incredibly informative video with Frank Kern, Andy Jenkins and his partner discussing how they are making so much money with this new ad program.  Here's the kicker, like Google Display Network, FACEBOOK will now guarantee your acquisition cost.  Check out if you want to learn about the GOOGLE DISPLAY NETWORK.

This video is 45 minutes long and you should watch it three times and take notes while you do as there are some brilliant ways to do on line espionage on your competitors.

Take notes and pay attention you will learn a lot.

                                                           written by Brad Richdale

This story also appears at