"Sell What People Want To Buy"

Here's the simplest idea you need to embed into all of your direct marketing and direct sales efforts, here it is, SELL WHAT PEOPLE WANT TO BUY!

If you analyze everything you do in the realm of direct marketing and direct sales you must continually ask yourself "am I selling what my prospect wants or what I want?"

You'll find all too often that you are selling what you want rather than what your prospect wants.  You have to analyze everything you are doing in your direct marketing of medical devices and really drill down and determine "am I offering something that will make my prospect's life better, easier, or simpler?"

Slow down and step back and see your pitch from your prospects eyes.  People are inherently self centered, super busy and often stressed out.  Play to their needs and then activate their greed.  Need and greed are inherent to closing a sale with urgency.

                                                      written by Brad Richdale