The great thing about getting older is you begin to see trends that are true and consistent no matter what the economy or what's going on in Geo-politics.
One thing that has always held true in my life is the 80/20 rule.
Here's my friend and direct marketer extraordinaire, Perry Marshall in a five minute talk about the 80/20 rule.
Whether you are direct to consumer drug marketing, direct marketing medical devices, direct to consumer medical marketing, selling direct drugs direct to consumer, direct to consumer medical device marketing, or running, Pfizer (NYSE:PFE), Lilly (LLY:NYSE) or ABBVIE (NYSE:ABBV), Abbott (NYSE:ABT) or Amgen (NASDAQ:AMGN) you need to always be cognizant that the greatest enemy a CEO and leadership faces is being bogged down in the mud on stuff you need to do delegate. The very definition of the 80/20 rule.
When you delegate remember that people can lie about the numbers but the numbers never lie. To get what you expect, inspect...always!
Get your marketing department to subscribe to www.perrymarhshall.com you will learn more about the details of marketing successfully on Google NASDAQ:GOOG), Google Display Network and FACEBOOK (NASDAQ: FB) and on line.
written by Brad Richdale Author
copyright 2014 All Rights Reserved
This story is also transcribed at www.amazon.co.uk/Brad-Richdale/e/B00JGCDFM8
Direct Marketing Medical Devices by "Brad Richdale" ®
